Discover The 50 Lessons That Helped Me Build A $100 Million Dollar Empire And Create My Dream Life

Hey buddy,

Pejman Ghadimi here.

Call me "PJ".

I’m a self-made serial entrepreneur, investor, and mentor.

I know I know...

"Ugh, another online guru promising the secrets to making money and being successful."

I know how you feel.

And I welcome your skepticism.

But before you judge me, let me tell you a bit about myself.

Over the past 20 years…

• I've been featured in Forbes (but so is literally every other "successful" person online).

• I've also been featured in the Netflix original series, Fastest Car, and popular podcasts like Andy Frisella’s MFCEO.

• I’ve built multiple businesses including my alternative investment firm VIP Motoring. Along with popular online education platforms like Secret Entourage, Exotic Car Hacks, and The Watch Trading Academy which have over 50,000 students combined.

• I’ve written over 11 books including my best-seller, Third Circle Theory which has sold over 700,000 copies.

• I’ve generated over $100 million dollars in revenue through multiple businesses.

I went through 20+ years of hell, depression, and times where I wanted nothing more than to throw in the towel.

And it hurts me to see so many people struggling financially and mentally when I know it doesn't have to be that way.

Today, my focus is on teaching normal people how to live an extraordinary life and maximize their full potential.

You don't know me yet...

But my goal is to earn your trust.

To show you that ANYONE can be successful as long as they have the right guidance.

In this free lesson (no need to give up your email address or anything)...

I reveal the 50 lessons that helped me build a $100 million dollar empire and create my dream life.

And this isn't your generic "work hard" or "wake up at 5am every day" advice.

This is stuff on one else is talking about.

The stuff that I personally had to experience first hand in order to get to where I am today.


1) Being afraid is ordinary, overcoming it is extraordinary: We are all born with fears, and having fears makes us no different from one another. It is our ability to move past them that defines who we become.

2) Awareness is key to success: While there are many rules to being successful, the one that has helped me more than any other was simply my ability to be aware of my surroundings. Having your eyes wide open to reality is key to being able to recognize opportunities and threats.

3) Think before you speak: Too many times do we respond emotionally without thinking of the consequences of our words. While our words are not as strong as our actions, they certainly hold weight in determining other peoples actions towards us.

4) Build a strong foundation: Looking for a quick buck is great, but not sustainable. As much as building a strong foundation is difficult and takes time, it only has to be done once. Ensure you are attacking life while being aware of your own capacity and control over your discipline, will help you immensely in your quest for greatness.

5) Life is not fair, but it is balanced: Life throws us curve balls, and even at times more than one at a time. It may seem unfair and difficult but it is up to us to realize that there is balance, even if it may not seem to be on a leveled playing field. Think of how much you push forward as you way to help you win more than you lose.

6) Start with helping yourself first: Family is great, and good friends are hard to find. Surrounding yourself with amazing people is key but none will help you as much as you can help yourself. Always start by asking yourself what can I do, before reaching out for help.

7) Business is about making money: While many confuse their business for a means to helping others, it is not. If you are running a business, you are running it to create value for others so they pay you a fee for your service.

8) Entrepreneurship is about advancing society: Understand that if you undertake entrepreneurship, you are not simply looking to turn a profit. The real value is facilitating a change that advances others or facilitates the way we do or understand a process. It is not about self-employment.

9) Some bridges are worth burning: Burning bridges may seem terrible but in some cases it forces you to move forward. When you leave your comfort zone, it sometimes makes sense to do so in order to not be able to fall back on a back up plan. You should only have one plan, winning.

10) Appearances are deceiving: Don’t make assumptions based on appearances. While business always seems like a better proposition with those who look the part, they are often not the ones to get the job done. Some of the best business partners I have found in life have been individuals who shared a common belief, rather than a common wallet or bank.

11) Own an exotic car: Despite what many people think, exotic cars are / can be investments. You would never imagine the doors exotic car ownership has opened for me. Life is too short to drive boring cars.

12) Have a plan when networking: It is about who you know, but its also about how and what they know of you. People often waste time networking for the sake of networking instead of leveraging their network and being transparent in their intentions. Network with purpose or don’t waste time.

13) Analytics over ego: Too often we make decision in business thinking we simply know and ignore the tools we have to help us understand if we are on the right track. While we understand why we act a certain way, do we really understand how others perceive our business or strategy. Rely more on analytics, less on ego.

14) You are limitless, believe me: There is nothing I wanted that I didn’t achieve in life, and I attribute this to my belief in myself. If you believe you can, then you are certainly right. Just remember that everything we do, no matter how small or large, starts with our belief in the reason why are doing it.

15) The clothes you have on don’t make you who you are, how you wear them does: Don’t waste all your money and time trying to belong to fashion peer groups but instead focus on the design of your brand as a person. You are not defined by the brands you wear but rather how well they wear you.

16) Investing in people always pays great dividends: Invest in a business, and you will get a return on your investment, invest in people and you will get a lifetime of returns far exceeding your investment.

17) Learn to say no: Too many times we over promise and under deliver. I’ve learned that sometimes saying no helps create more credibility as people love transparency in business, especially if the alternative is ignoring them.

18) Money matters: We live in a society driven and bound by money. Learn to make it early on so you can focus on more important things, and consider the fact that you might not want to discard it and claim that you have bigger plans if indeed you have never actually learned to make it.

19) Rejection should be expected: From relationships to business, we are all vulnerable to rejection and no one likes it, the main idea is to move past it as fast as possible. Look at rejection as experience, rather than failure and make sure to never allow rejection to keep you from pushing forward your beliefs.

20) Invest in yourself: Everyone wants to help others, but believe me when I say that you can’t help others until you help yourself. Even more important is how much you can help them if you are in the right place yourself first. Preach what you’ve done, not what you think they should do.

21) Live as you want others to remember: The phrase YOLO has lost its meaning to most of today’s Gen Y but in real essence, YOLO should have “So make it count” after it. Make sure that with every action you take, you can proudly say that if it was your last, it would be the way others would tell of your story.

22) Take time to travel: If you never leave your comfort zone of your own home and experience the beauty of travel, you will take what you have for granted. Millions of people around the world are suffering for the same opportunity many of you are wasting.

23) We are all authors: If our life is like a giant book, we may not know how long our book will actually be. Just make sure each page you are writing as you are living is better than the previous, so others can read your story and be inspired to write a better book for themselves.

24) Don’t settle for a good life: The greatest enemy to a great life is a good life. Who isn’t comfortable with an $80K car, ½ million dollar house and a great job (even if self employed). Remember that comfort zones are the reason most procrastinate rather than push with velocity. Being cornered against a wall can do wonders for you. Put yourself at stake and break thru your limits.

25) The rat race isn’t limited to your 9-5: The rat race is very real, but it is not about working for others or for yourself, the rat race is about simply doing the routines we have come used to without purpose or direction but rather out of habit. Just because you are running on a bigger wheel than others doesn’t mean you are immune to be running in circle.

26) Disconnect your emotions from business: Emotional business decisions never do anyone any good. Always filter a logical approach before making major business decisions. Allow time to be the filter between emotion and logic. The more you wait, the more you think.

27) Learn to sacrifice short term pleasure for long term fun: Nothing great was achieved overnight, and no most people didn’t get their dream car before putting in their hard work. Be prepared to make short term sacrifices like relationships, fun, shopping and many more in order to demolish your long term goals.

28) Your strength is defined through your failures, not your successes: We are all very happy when we succeed or win in the game of life, but our attitude changes when things go bad or in an unexpected direction. Keep in mind that our character and true essence is tested when things go bad. Each time you find yourself losing, ask yourself if your attitude and actions are aligned to turn the situation around.

29) Never give up: My mom fought 11 years to get a US visa, I watched her fail 3 times in business, I failed over 6 times before I succeeded at the same exact thing I was doing. Belief is key to momentum but failure only occurs when you give up, not when you fall down.

30) Be comfortable being uncomfortable: Success and growth are always found around the idea of discomfort. The more uncomfortable we are, the more we absorb new information to help reach a state of comfort once more. Being in a constant state of discomfort means we are constantly growing and learning.

31) There is no substitute for time: No matter how relevant or aggressive your business is, somethings will always take time no matter how good they are. Do not lose sight of your goals even if at times, monetary growth isn’t as present as you would like.

32) Don't get blinded by love, no matter what: I get it, it happens to all of us. Like entrepreneurship, sometimes you need to leave your emotions at the door to think rationally.

33) Social media is about creating bigger connections: Not about creating a fake persona. Use social media to deepen your reach, not inflate your ego.

34) Leadership isn’t about how well you motivate others, but how well you foster talent: You don’t need to own a business or have a high ranking title to be a leader to yourself and those around you.

35) Every single relationship in every context is always two sided: If you cannot define the value proposition of either side, it will not work.

36) You don’t need to yell to be heard, you need to learn how to speak to be understood: Learn the differences and your message will reach more people.

37) There are no SCAMS in life: Only your willingness to buy into something without fully understanding it. Whether it's a pyramid scheme you got lured into or college, don't call it a scam if you didn't do your due diligence.

38) Self-Honesty is your most powerful tool: Make sure you are always very grounded with who you see in a mirror, rather than simply looking a reflection of what others wish to see.

39) Compete only against yourself: Don't compare your success or progress to anyone else, we are all born into different circumstances, different baselines and filled with different fears.

40) The government’s job is not to help you succeed: That’s your job. Their job is to maintain order.

41) Prioritize your scales of values early in life: Spending $400 on shoes feel good for the moment, Spending $400 on books and self education feels good for a lifetime. Shoes wear out, the knowledge doesn’t. I didn’t say not to do both, I said to prioritize which you do first.

42) Money isn’t evil: It's a gateway to opportunity. If you understand leverage, you understand money.

43) Participate in society: That you like it or not, politics, laws and bills affect you (even if you don't benefit from them).

44) Don't take advice from people you wouldn’t trade places with: Especially in todays society of 'know it alls'.

45) Do not share someone else's opinion with others, form your own through research: If you don’t care to research, then don’t have an opinion about something.

46) Believe in the possibilities of what you can accomplish no matter how impossible it seems: Realize that it is only impossible because of who you are and what you know today. Growth is progressive, the further you go, the further you'll see.

47) Just because there is money in something doesn’t mean you should do it too: You'll learn soon enough that there is money in everything. It's a matter of how committed you are to being the best at it.

48) A journey without a destination isn’t a journey: It's your inability to admit you are lost.

49) Don’t buy the dip, buy the margin: There's a strategic difference between the two that has helped me make millions.

50) Adapt or die: If you aren’t working 3 to 5 years ahead, you will keep working till you die.

There is a feeling that I want everyone to experience.

It is the feeling that you are living the life you believe you are worth living, rather than the life others have told you should be living.

I am proof that anything is possible if you put your mind right and take action.

The difference is that when I started my entrepreneurial venture, I had no help or resources like you do today.

If you liked these 50 lessons, I have hundreds more life and business lessons that I want to share with you.

I want to help you expand your awareness, tweak your perspective, and teach you the fundamentals of finance, sales, Corporate America, and business that every human on earth should know in order to grow their wealth and impact on the world around them.

For the first time ever, I'm releasing my entire 20+ year journey in a comprehensive 90 Day Self-Awareness Challenge that you can easily follow along and access anytime, anywhere.

My 90 Day Challenge is for those that realize success isn't an overnight journey and are willing and committed to working for it.

This 90 Day Challenge will not just show you, but teach you how I've personally been able to overcome anything that was thrown at me, even in the worst possible circumstances, to find success and happiness.

This is literally my life's work all in one place with me as your guide helping you get to a place in life that you know is possible, but just need steering in the right direction.

I designed the 90 Day Challenge to be unlike anything else in the world.

It’s the furthest thing possible from your generic “make money online” or “how to start a business” course.

The problem with these courses is they only focus on shallow tactics (that are often outdated soon after the course is released).

Things like running ads online or designing websites…

I don’t cover any of that stuff in the 90 Day Challenge.

Besides, if you want to learn that stuff, you can easily look it up online for free.

The stuff I cannot find online.

At least not in the way I teach it.

This isn’t a program for people who want to dabble in business and make $20 per day.
If that’s you, you’re better off working a 9-5.

It's for people who want to maximize their full potential in business and life, but simply don’t know how.

The 90-Day Self-Awareness Challenge is your ultimate opportunity to live your best life possible.

Here’s a taste of what you’ll learn during our three months together:

  • My 20+ year journey in entrepreneurship, how I started multiple 7 and 8 figure businesses, generated over $100 million in revenue, and how I condensed everything into 90 days of action that will change your life.
  • Why going through the 90 Day Bootcamp is hands down the best way to start and scale any business (no matter what the industry is).
  • My biggest screw ups that cost me millions of dollars (and how you can easily avoid making the same mistakes).
  • Why developing self-awareness is the key to getting everything you want in life.
  • How to finally escape today’s toxic “grind and hustle 24/7” culture and build a long-term sustainable business that can survive and thrive even without you.
  • A step-by-step plan on what you need to do every single day for the next 90 days to change your life and business forever. I will literally “hold your hand” throughout the entire bootcamp and tell you what to do each day.
  • My proprietary RADIUS business framework. Discover the 5-pillar framework that I’ve built every single one of my businesses for the past 20 years.
  • The “Universal Language Of Business” that forms the foundation of any successful 7 figure business no matter what happens to the economy. Speak this language and you’ll never worry about money again.
  • My “Effortless Selling Methodology” - Selling is a core component of any business. If you ain’t selling, you ain’t making money. This module will teach you how to sell without being sleazy or desperate (even if you’re an introvert).
  • And much more…

But I have to warn you…

The 90-Day Challenge Is NOT easy.

In fact, I discourage most people from joining simply because most people don’t have what it takes.

When you enter the 90-Day Challenge, you’ll be given a set of tasks to do every day for 90 days.

This will involve written homework assignments, self-studying, and physical exercise.
Each day will require 1-2 hours of your time.

While 1-2 hours might not seem like a lot of time, you’d be surprised how many people drop out.

But the people who actually complete the 90 Days...

Let’s just say they don’t come out the same way they went in.

Still interested?

Ok cool.

But I have to warn you…

There Are Only 100 Spots Available


Simple really.

Any more than 100 people in each cohort, and the quality of the Challenge starts declining.

100 people is the sweet spot where I’m able to monitor everyone’s progress and still help them out.

I Only Want The Top 1% Of People In My Self-Awareness Challenge

And I’m not talking top 1% from a financial standpoint.

I’m talking about the top 1% in terms of dedication and willingness to do whatever it takes to succeed.

If you’re going to treat the 90-Day Challenge like a $9.95 self-improvement Kindle book, then this is not for you.

But if you’re ready to push yourself to your absolute limits for the next 90 days to come out the other end a changed person and change your life forever, then I welcome you with open arms.

Click the button below to accept the Challenge.

Good luck and I hope I can share 20 years of wisdom with you.
- PJ

Copyright © 2022 20YearsIn90Days |  Legal Disclaimer

DISCLAIMER: The results stated above are my personal results. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have over 20 years experience in business, and have an established following as a result. The average person who buys any "how to" information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please do not continue.